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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1001 - 1025 of 1,838 Reviews for Marketing Analytics

By Deleted A

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Nov 30, 2020

This course is very helpful to me.

By omesha V T

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Jul 3, 2020

very interesting and knowledgeable

By Himanshu T

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Jul 3, 2020

great course and it helps me a lot

By Widyadhari D S

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Jun 1, 2020

great class and easily understand!

By Eduardo M J

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May 26, 2020

You deserve this. I learned a lot.

By Raye M

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May 6, 2020

Very entertaining and educational!

By Amogh P

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May 3, 2020

got to learn too much outstanding!

By Girisha d

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Apr 25, 2020

Excellent conceptual clarification

By Ajose D K

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May 30, 2023

Very helpful and educative course

By AKHLESH K M

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Jul 12, 2020

Very useful and informative class

By Ashish N

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Jun 11, 2020

Great revision during COVID times

By Omkar M

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May 24, 2020

Very Good course, well explained.

By Ritam C

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May 11, 2020

good experience and great content

By TARUN L

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Apr 26, 2020

A very good course for beginners.

By Aditya S

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Apr 18, 2022

A nice course and great learning

By BIBARI B

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Jul 18, 2020

Great learning. Thank you mentor

By Linh N

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Jul 4, 2020

Thank you! It is helpful for me.

By Paras K

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May 31, 2020

Excellent Course for beginners!!

By Rahul B

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May 28, 2020

very nice platform for education

By Thomas A P

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May 27, 2020

Good but the math is exhausting.

By Konstantinos K

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May 24, 2020

Amazing and very helpful course!

By sagar P

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May 7, 2020

very useful course, i enjoyed ..

By MUSTAPHA T K

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May 6, 2020

It was an amazing experience....

By TEJAS A

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Apr 27, 2020

it was really a great experience