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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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951 - 975 of 1,838 Reviews for Marketing Analytics

By Opogah E

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May 11, 2020

Very explanatory and easy to understand.

By Inderjeet S N

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Dec 6, 2016

very well structured and executed course

By swati s

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Jan 12, 2021

This course has increased my knowledge.

By Akash G

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Sep 24, 2020

Awesome insights on marketing analytics

By Agustín F

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Aug 28, 2020

Excelent course, i highly recommend it!

By Namrata R

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Aug 9, 2020

The entire course was quite insightfull

By AKASH S

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Jul 14, 2020

its very helpfull fr management student

By Tushar M

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May 4, 2020

Amazing course to enrich your knowledge

By Suvankar D

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Apr 27, 2020

Awesome course learned so much from it.

By Md a h

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Apr 15, 2020

Very informative course. Learned a lot.

By Khaled

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Jan 16, 2016

Simple, clear and add great value to me

By NETTEM T

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Jan 2, 2022

Wonderfully designed, helpful course!

By minh n

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Sep 29, 2021

This course give me a lot of knowledge

By Vivek V

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Jul 14, 2020

very good course,will recommend to all

By Nabila A

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Jun 19, 2020

easy to understand, thankyou coursera!

By Md M A

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May 25, 2020

Best course about Marketing Analytics.

By Aman S

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Apr 20, 2020

Well curated course, a must-do course.

By Pablo R

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Sep 25, 2019

Great course with meaningful knowledge

By KRISTINE G D V

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Oct 16, 2025

VERY EDUCATIONAL AND AN EXCELLENT ONE

By Faik S B

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Jan 14, 2023

Thank you.

It was very good experience

By Preeti P

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Jan 4, 2023

This is an absolutely amazing course.

By Vedaant M

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Apr 25, 2021

Got to learn a lot of things. Worthy!

By Nihar

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Oct 2, 2020

Teaching faculty is great as expected

By Nur G

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Aug 30, 2020

Thank you for easy providing material

By Roshny D

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Jul 20, 2020

great course with very good examples.