Coursera
Product Strategy in the age of GenAI Specialization
Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

Included with Coursera Plus

Get in-depth knowledge of a subject
4.5

(10 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.5

(10 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English
Recently updated!

August 2025

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Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Product Strategy
Category: Goal Setting
Category: Strategic Prioritization
Category: Customer Insights
Category: Market Analysis
Category: Business Strategy
Category: Strategic Decision-Making
Category: Product Roadmaps
Category: Team Motivation
Category: Product Management
Category: Competitive Analysis
Category: Market Dynamics
Category: Strategic Thinking
Category: Regulatory Compliance

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Case Studies
Category: Market Research
Category: Product Marketing
Category: Innovation
Category: Digital Media Strategy
Category: Data Analysis
Category: Organizational Leadership
Category: Cross-Functional Collaboration
Category: Strategic Thinking
Category: Product Strategy
Category: Product Management
Category: Product Lifecycle Management
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Market Data

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Business Strategy
Category: Product Strategy
Category: Product Planning
Category: Technology Strategies
Category: Innovation
Category: AI Product Strategy
Category: Project Implementation
Category: Product Improvement
Category: Change Management
Category: Strategic Planning
Category: Product Management
Category: Competitive Analysis

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: User Research
Category: User Feedback
Category: Analysis
Category: New Product Development
Category: Go To Market Strategy
Category: Customer experience strategy (CX)
Category: Product Roadmaps
Category: Customer Insights
Category: Product Design
Category: Process Flow Diagrams
Category: Product Improvement
Category: Product Development

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: Wireframing
Category: Canva (Software)
Category: Prompt Engineering
Category: ChatGPT
Category: Generative AI
Category: Adobe Firefly
Category: Automation
Category: Prototyping
Category: User Experience Design
Category: Functional Design
Category: Mockups
Category: Creativity
Category: AI Workflows
Category: Artificial Intelligence
GenAI for Customer Insights

GenAI for Customer Insights

Course 62 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: Predictive Analytics
Category: Marketing Strategies
Category: Customer experience improvement
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Customer experience strategy (CX)
Category: AI Personalization
Category: Trend Analysis
Category: Business Intelligence
Category: Customer Data Management
Category: User Feedback

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Design Thinking
Category: Ideation
Category: Empathy
Category: Needs Assessment
Category: Human Centered Design
Category: User Feedback
Category: Process Design
Category: User Research
Category: Business Transformation
Category: Adaptability
Category: Creativity
Category: Business Process
Category: Creative Problem-Solving
Category: Innovation
Category: Overcoming Obstacles
Category: Business Solutions

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Brainstorming
Category: Innovation
Category: Business Research
Category: Entrepreneurship
Category: New Product Development
Category: Business Strategies
Category: Product Development
Category: Market Opportunities
Category: Business Transformation
Category: Resource Management
Category: Business Solutions
Category: Prioritization
Category: Business Strategy
Category: Ideation
Category: New Business Development
Category: Critical Thinking
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 92 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: Product Development
Category: Project Management
Category: Process Development
Category: Ethical Standards And Conduct
Category: AI Enablement
Category: Innovation
Category: AI Product Strategy
Category: Responsible AI
Category: AI Workflows
Category: Prompt Engineering Tools
Category: New Product Development
GenAI for Product Managers

GenAI for Product Managers

Course 102 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: Product Automation
Category: Prototyping
Category: Responsible AI
Category: Agile Product Development
Category: Product Lifecycle Management
Category: Ideation
Category: Data Ethics
Category: Market Analysis
Category: AI Personalization
Category: Brainstorming
Category: AI Product Strategy
Category: Product Management

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Instructors

Phil Gold
Coursera
9 Courses22,303 learners
Starweaver
Coursera
459 Courses908,138 learners
Vanesa Robles
3 Courses15,457 learners

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Coursera

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