Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Key Performance Indicators (KPIs)
Category: Focus Group
Category: Consumer Behaviour
Category: User Research
Category: Surveys
Category: Market Analysis
Category: Marketing Strategies
Category: Qualitative Research
Category: Marketing Psychology
Category: Google Analytics
Category: Target Market
Category: Market Research
Category: Survey Creation
Category: Target Audience
Category: Marketing
Category: Customer Analysis

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Psychology
Category: Marketing
Category: Target Market
Category: Selling Techniques
Category: Customer Insights
Category: Psychology
Category: Marketing Materials
Category: Customer Analysis
Category: Closing (Sales)
Category: Product Marketing
Category: Negotiation
Category: Decision Making
Category: Advertising

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Content Creation
Category: Copywriting
Category: Social Media
Category: Promotional Strategies
Category: Social Media Content
Category: Drive Engagement
Category: Content Performance Analysis
Category: Content Strategy
Category: Driving engagement
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Shared Media

What you'll learn

Skills you'll gain

Category: Innovation
Category: Visionary
Category: Continuous Improvement Process
Category: Creative Thinking
Category: Thought Leadership
Category: Ideation
Category: Entrepreneurship
Category: Business Risk Management
Category: Growth Mindedness
Category: Open Mindset
Category: Business Technologies
Category: Creativity
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Selling Techniques
Category: Coaching
Category: Entrepreneurship
Category: Sales Strategy
Category: Customer Retention
Category: Business Marketing
Category: Upselling
Category: Price Negotiation
Category: Case Studies
Category: Negotiation
Category: E-Commerce
Category: Revenue Management
Category: Product Strategy

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Overcoming Objections
Category: Price Negotiation
Category: B2B Sales
Category: Sales
Category: Rapport Building
Category: Collaboration
Category: Closing (Sales)
Category: ChatGPT
Category: Communication
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Brand Marketing
Category: Performance Measurement
Category: Brand Strategy
Category: Prompt Engineering
Category: Content Performance Analysis
Category: Branding
Category: Value Propositions
Category: AI powered creativity
Category: Responsible AI
Category: Content Creation
Category: Empathy & Emotional Intelligence
Category: Storytelling
Category: ChatGPT
Category: Driving engagement
Category: Corporate Communications
Category: Copywriting
Category: Brainstorming

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Empathy
Category: Rapport Building
Category: Consumer Behaviour
Category: General Sales Practices
Category: Empathy & Emotional Intelligence
Category: Personal Development
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Active Listening
Category: Decision Making
Category: Compassion

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: Cultural Sensitivity
Category: Consultative Selling
Category: Cultural Responsiveness
Category: Rapport Building
Category: Decision Making
Category: General Sales Practices
Category: Consultative Approaches
Category: Sales
Category: Selling Techniques
Category: Active Listening
Category: Sales Process
Category: Intercultural Competence
Category: Prospecting and Qualification

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Non-Verbal Communication
Category: Overcoming Objections
Category: Customer Relationship Building
Category: Consumer Behaviour
Category: General Sales Practices
Category: Selling Techniques
Category: Sales Process
Category: Active Listening
Category: Consultative Selling
Category: Rapport Building

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Closing (Sales)
Category: General Sales Practices
Category: Customer Analysis
Category: Consumer Behaviour
Category: Selling Techniques
Category: Sales
Category: Marketing Strategies
Category: Target Audience
Category: Marketing Collateral
Category: Marketing Psychology
Category: Marketing Materials
Category: Product Promotion
Category: Conversion Funnel Analysis
Category: Sales Strategy
Category: Sales Process
Category: Video Production
Category: Promotional Strategies
Category: Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses27,529 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions