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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,298 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

YB

Aug 28, 2021

​I found this course extremely insightful. Covers both theory and practical examples of crafting contagious content. Highly recommend to anyone regardless of any pre-existing marketing knowledge

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1251 - 1275 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Alejandro A

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Feb 9, 2016

Simple yet useful.

By Shadman N K

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Mar 12, 2024

A superb course!!

By Jordi B

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Feb 17, 2022

Fantastic course!

By Amihle M

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Sep 8, 2021

super interesting

By XDIJSADIUADHSAIO7 T

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Nov 25, 2020

Course very good!

By MUHAMMAD S

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Apr 2, 2020

Loved the course.

By Alejandro A

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Jul 14, 2019

Very good course.

By Ahmed G

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Oct 16, 2018

fantastic content

By Artur S

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Sep 26, 2018

Inspiring course!

By Tanjim U I

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Aug 14, 2018

Fantastic Course!

By Aaditya A

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Nov 12, 2017

powerful insights

By Seb G

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Aug 23, 2017

real good content

By Tatiana M I

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Jul 1, 2017

excellent course!

By Tallal B N

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Jan 3, 2017

Very Informative.

By Kim N

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Nov 29, 2016

Amazing material!

By Hoang A

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Oct 20, 2016

Best course ever.

By C. C

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Apr 15, 2016

Awesome content!!

By Nauman T

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Apr 15, 2023

Marvelous Course

By Rafael d N A P

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Jun 30, 2022

Curso muito bom!

By Ruchika T

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Apr 17, 2022

Pratical content

By 沈姿伶

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Oct 2, 2020

I LEARN A LOT !!

By Joshah H

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Apr 2, 2020

Great fun class!

By Sarah Y

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Mar 28, 2020

Wonderful class!

By Ron D

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Jul 14, 2019

Very Informative