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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1201 - 1225 of 1,838 Reviews for Marketing Analytics

By mahmoudsakr

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Jun 19, 2020

very good course

By JENNY U

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Jun 17, 2020

Excellent course

By KRITIKA U

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Jun 8, 2020

it was wonderful

By Abhishek V

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May 23, 2020

Excellent course

By Radhika K

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May 23, 2020

Good and awesome

By Neha

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May 22, 2020

Much productive!

By Arpan M 1

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May 12, 2020

Nice explanation

By Sridharan Y

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May 9, 2020

Excellent course

By Shivam r

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Apr 30, 2020

Quality content.

By Sourav B

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Apr 20, 2020

Excellent course

By Komal G

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Apr 18, 2020

Excellent Course

By Gonzalo E M

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May 29, 2018

excellent course

By Surabhi S

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Nov 18, 2017

excellent course

By Dr. P K

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Apr 2, 2017

Excellent Course

By Somiya K

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Dec 17, 2021

Amazing course!

By Blanca P R C

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May 10, 2021

excelente curso

By Sumit T

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Sep 2, 2020

Awesome Course.

By saurabh s

•

Sep 1, 2020

one of the best

By venus j

•

Aug 3, 2020

Really GREAT!!!

By Deepakshi G

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Jun 7, 2020

Great Learning!

By MANAB D

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Jun 2, 2020

Great Learning!

By RAJA B

•

May 28, 2020

Awesome Course.

By Atishay J

•

May 19, 2020

Great Course !!

By Asir M

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May 12, 2020

Good Experience

By saurabh m

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Aug 15, 2017

Awesome Course!