The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Leadership Through Marketing
Leadership Through Marketing
This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
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471 reviews
9 hours to complete
Flexible schedule
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
- Analytical Skills
- Data Analysis
- Brand Management
- Data Strategy
- Customer Engagement
- Data-Driven Decision-Making
- Data Literacy
- Marketing
- Brand Strategy
- Advertising
- Data Science
- Digital Transformation
- Resource Allocation
- Marketing Strategies
- Culture Transformation
- Branding
- Analytics
- Customer Insights
- Marketing Analytics
- Data-Driven Marketing
Details to know
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Taught in English
91%
of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Showing 3 of 471
JG
Reviewed on Dec 11, 2020
Some marketing analytics which challenged me a little have me more yearn for more in marketing analytics in red case
JW
Reviewed on Apr 4, 2021
I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!
LR
Reviewed on Jun 1, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
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