Chevron Left
Back to Introduction to Market Research

Learner Reviews & Feedback for Introduction to Market Research by Coursera

4.6
stars
45 ratings

About the Course

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course....

Top reviews

BA

Sep 28, 2024

helpful for fresh graduate who wants to pave the way to market research

MA

Nov 27, 2024

I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research

Filter by:

1 - 8 of 8 Reviews for Introduction to Market Research

By Jeffry H

•

Nov 4, 2024

I can get valuable knowledge about market research with some recent examples. I recommend to have summary and the writings in the learning.

By Benedicta A

•

Sep 29, 2024

helpful for fresh graduate who wants to pave the way to market research

By Minh D T

•

Sep 20, 2024

Brief, easy to understand. Perfect for an introdution course.

By Deniz P

•

Nov 6, 2024

I really enjoyed during the course.

By Wendi B

•

Aug 16, 2024

It was a very insightful course

By Moses A

•

Nov 28, 2024

I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research

By Hana C

•

Feb 13, 2025

good overview, introduction to the topic, but repetitive

By Let L

•

Oct 19, 2024

Very specific content, It's good for beginner students.