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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,461 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

GW

Aug 24, 2020

Sometimes data are a bit outdated but generally, it answers the challenges of 2020. Readings are useful but it could be useful to get a bit more outline of the recommended articles.

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351 - 375 of 536 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Vassiliki Z

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Jan 31, 2021

Excellent course.

By Khoder K T

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Jan 12, 2021

I am so thankfull

By RASHMI S

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Sep 25, 2020

It's very helpful

By Puja D

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Jul 2, 2020

It is informative

By Aayush A

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May 16, 2020

Excellent course.

By Newman O O

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Jan 14, 2018

Interesting cost.

By MANISH K S

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Oct 24, 2024

very good course

By Boya R

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Mar 6, 2023

ggogoogood

By Winston O

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Mar 11, 2021

very informative

By Dr S S

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Feb 27, 2021

very informative

By Harshad L L

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Jun 1, 2020

Very good course

By Christin T V

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May 6, 2020

Useful and worth

By Boris V

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Jul 31, 2017

EXCELLENT COURSE

By Duke N

•

Oct 31, 2016

Very informative

By Danuka S W

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Oct 5, 2021

good very good

By Shreya J

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Aug 25, 2021

it's excellent

By S A

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Apr 17, 2020

Great Learning

By abhay S s

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Jun 9, 2019

amazing cource

By Badru Z O

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Oct 16, 2022

it was great

By Kaiyun L

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Feb 20, 2019

very helpful.

By Maria A

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Sep 17, 2016

Great course!

By VISHAL K 2

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Jan 26, 2025

Vishal kumar

By Amit G

•

Oct 30, 2024

Nice course

By vishal m

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Feb 10, 2023

Very helpful

By Shraddha P

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Sep 13, 2021

Great Course