En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,121 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
321 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Paid media
- Product Management
- Integrated Marketing Communications
- Marketing Planning
- Marketing Communications
- Promotions and Campaigns
- Advertising
- Product Marketing
- Strategic Marketing
- Product Strategy
- Product Lifecycle Management
- Sales Strategy
- Advertising Campaigns
- Revenue Management
- Marketing Channel
- Promotional Strategies
- Marketing
- Product Planning
- Media Planning
- Marketing Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 321
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
CL
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
AJ
Reviewed on Oct 21, 2017
Excelente manejo de los conceptos, ejemplos, lecturas y entrevistas. Me ayudó a crear un esquema mas amplio sobre los temas de promoción, ventas y producto.
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