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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,348 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MM

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

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1501 - 1525 of 1,688 Reviews for The Strategy of Content Marketing

By Adriana P

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May 24, 2020

I will use all what I learned, I fill more confident.

By Suli Y

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Sep 12, 2023

The Empathy Map assignment could be better designed.

By Rutuja J

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Apr 15, 2018

Great course! Super informative and easy to grasp :)

By Ricardo R

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Apr 27, 2020

Is good, if you want to make publicity on internet.

By Thin Z

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Sep 30, 2020

Assignment for Content writing is the best for me.

By Adeyeri E A

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May 10, 2022

i loved evry session of this course ...thank you

By Neha D

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Jun 26, 2020

Great Course. Very practical framework approach!

By Thomas A P

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May 27, 2020

Some really useful parts to it and I enjoyed it.

By Alexandra G

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Aug 24, 2021

A good course for beginners as me. Recommend.

By Chong Y T

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Jul 19, 2025

should be updated to reflect current times

By Trân N

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Mar 22, 2023

Very informative and useful for beginners.

By Алексеенко А С

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Jul 11, 2020

It would be better to make less podcasts:)

By Nuno L

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May 19, 2020

It was a good course but a litlle dificult

By Zaine M

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Sep 26, 2020

good, just more instructions are needed

By Ahmed A

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Nov 30, 2019

Thank You guys for this amazing Course!

By mehreen a

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Nov 8, 2024

great lectures and amazing videoes

By Litsvania V

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Feb 27, 2023

Very useful but could use some up

By Anya M

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May 18, 2020

Wish there was more creative work

By M V

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Aug 18, 2020

Interesting and useful material.

By Giuseppe M

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Mar 19, 2021

A good course i learned a lot !

By Jenelyn B

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Apr 27, 2020

Please add more assignments. :)

By Joanita v W

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May 16, 2020

Great course, very informative

By Pekun A

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Oct 2, 2025

Great course, very insightful

By Carlota C A

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Oct 5, 2020

Great content in the readings

By Raghav K

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Jul 4, 2020

It contains so many podcasts.