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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    TecnolĂłgico de Monterrey

    Fundamentos de la PsicologĂ­a

    Skills you'll gain: Psychology, Personal Development, Oncology, Health Promotion, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Social Work, Empowerment, Health Care, Human Learning, Self-Awareness, Mental Health, Positive Behavior Support, Community Development, Resilience, Human Development, Scientific Methods, Social Sciences, Culture

    4.8
    Rating, 4.8 out of 5 stars
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    483 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    C

    Carnegie Mellon University

    Statistical Thermodynamics: Molecules to Machines

    Skills you'll gain: Mechanical Engineering, Chemical Engineering, Engineering, Materials science, Chemistry, Physics, Molecular, Cellular, and Microbiology, Mathematical Modeling, Physical Science, Biology

    3.9
    Rating, 3.9 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analĂ­tico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Critical Perspectives on Management

    Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cloud Native, Microservices, Containers, DevOps and Agile

    Skills you'll gain: Cloud-Native Computing, Docker (Software), Containerization, Microservices, Agile Methodology, DevOps, Kubernetes, CI/CD, Agile Project Management, Hybrid Cloud Computing, Scrum (Software Development), Restful API, Continuous Delivery, Cloud Applications, Continuous Integration, Postman API Platform, Test Driven Development (TDD), Cloud Computing Architecture, Software Development, Behavior-Driven Development

    4.6
    Rating, 4.6 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Human Factors Engineering, Creativity, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
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    46 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications

    4.9
    Rating, 4.9 out of 5 stars
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    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity and the X-Factor

    Skills you'll gain: Cyber Threat Intelligence, Human Factors (Security), Threat Management, Security Awareness, Cybersecurity, Cyber Risk, Cyber Attacks, Security Strategy, Employee Training, Insurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Strategic Self-Marketing and Personal Branding

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
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    232 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Fundamentos de la PsicologĂ­a: TecnolĂłgico de Monterrey
  • Statistical Thermodynamics: Molecules to Machines: Carnegie Mellon University
  • Introduction to Decision Science for Marketing: O.P. Jindal Global University
  • Mercadeo analĂ­tico: University of Virginia
  • Critical Perspectives on Management: IE Business School
  • Cloud Native, Microservices, Containers, DevOps and Agile: IBM
  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
  • Strategic Technology Management: University of Illinois Urbana-Champaign
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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