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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Security Awareness, Wireless Networks, Information Privacy, General Networking, Data Security, Emerging Technologies, Cyber Security Assessment, Vulnerability Assessments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging

    Skills you'll gain: Statistical Process Controls, Process Control, Semiconductors, Quality Assurance, Verification And Validation, Electronics Engineering, Manufacturing Operations, Manufacturing Processes, Electronics, Process Improvement, Process Analysis, Product Testing, Reliability, Electronic Components, Electronic Systems, Computer Hardware, Computer Architecture, Thermal Management, Scalability, Systems Integration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    240 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Diode - pn Junction and Metal Semiconductor Contact

    Skills you'll gain: Semiconductors, Electrical Engineering, Electronic Systems, Electronic Components, Electronic Hardware, Electronics, Materials science, Mathematical Modeling

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    293 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Java for Android

    Skills you'll gain: Android Studio, Android Development, Object Oriented Programming (OOP), Java Programming, Java, Mobile Development, Data Structures, Integrated Development Environments, Computer Programming, Debugging, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

    Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    391 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    178 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    443 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Playwright Python and Pytest for Web Automation Testing

    Skills you'll gain: Continuous Integration, Test Automation, Authentications, CI/CD, Test Script Development, API Testing, Software Testing, Unit Testing, Behavior-Driven Development, Web Development Tools, Test Case, GitHub, User Interface (UI)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular consumer behavior courses

  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Semiconductor Packaging: Arizona State University
  • Diode - pn Junction and Metal Semiconductor Contact: University of Colorado Boulder
  • Understanding User Needs: University of Michigan
  • Create Customer Personas in Canva: Coursera
  • Java for Android: Vanderbilt University
  • Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation: University of Illinois Urbana-Champaign
  • GenAI for Marketing and Customer Insights: Coursera
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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