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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    SoFi

    The Fundamentals of Personal Finance

    Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Portfolio Management, Risk Management, Investment Management, Consumer Lending, Credit Risk, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    412 reviews

    Beginner · Specialization · 3 - 6 Months

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    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Data Ethics, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    167 reviews

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Packaging Design for the Circular Economy

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science

    Build toward a degree

    5
    Rating, 5 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    178 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Lecturio

    Nursing Prerequisites: Essential Sciences for Future Nurses

    Skills you'll gain: Microbiology, Pharmacology, Health Disparities, Psychosocial Assessments, Psychiatric And Mental Health Nursing, Molecular Biology, Infection Control, Infectious Diseases, Nursing Care, Biochemistry, Psychology, Molecular, Cellular, and Microbiology, Sociology, Cultural Sensitivity, Analytical Chemistry, Immunology, Behavior Management, Biology, Decision Making, Taxonomy

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    443 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    96 reviews

    Beginner · Course · 1 - 4 Weeks

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    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Decision Making, Podcasting, Storytelling, Safety and Security, Content Creation, Digital Publishing, Diversity Awareness, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    379 reviews

    Beginner · Course · 1 - 3 Months

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    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Business Analysis, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    123 reviews

    Intermediate · Course · 1 - 3 Months

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    Universitat Autònoma de Barcelona

    Gestión de la comunicación interna en las organizaciones

    Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Communication Strategies, Telecommuting, Branding, Business Ethics, Brand Management, Employee Engagement, Virtual Teams

    4.9
    Rating, 4.9 out of 5 stars
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    573 reviews

    Beginner · Course · 1 - 3 Months

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    Stanford University

    How Software Ate Finance

    Skills you'll gain: FinTech, Payment Systems, Financial Services, Capital Markets, Financial Trading, Asset Management, Mobile Banking, Consumer Lending, Blockchain, Banking, Financial Regulation, Investment Management, Digital Assets, Risk Management, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    166 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Florida

    The Meat We Eat

    Skills you'll gain: Food and Beverage, Food Quality Assurance And Control, Cooking, Food Safety and Sanitation, Sustainability Standards, Nutrition and Diet, Manufacturing and Production, Environment and Resource Management, Manufacturing Processes, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    210 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • The Fundamentals of Personal Finance: SoFi
  • Basic Information Literacy: The State University of New York
  • Packaging Design for the Circular Economy: University of Colorado Boulder
  • GenAI for Marketing and Customer Insights: Coursera
  • Nursing Prerequisites: Essential Sciences for Future Nurses: Lecturio
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Journalism, the future, and you!: Michigan State University
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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