Based on the best-selling book Amp It Up, by Frank Slootman. This course explores leadership strategies that drive hypergrowth and organizational scaling. Focused on raising expectations, increasing urgency, and elevating intensity, it teaches you how to create a high-performance culture that fosters rapid growth.

Amp It Up: Leadership for Business Growth

Recommended experience
Recommended experience
Beginner level
Ideal for leaders, entrepreneurs, and CEOs with foundational leadership experience aiming to scale businesses.
Recommended experience
Recommended experience
Beginner level
Ideal for leaders, entrepreneurs, and CEOs with foundational leadership experience aiming to scale businesses.
What you'll learn
Build a mission-driven culture that drives success
Challenge incrementalism and embrace bold decisions
Prioritize execution to accelerate scaling
Skills you'll gain
- Scalability
- Culture Transformation
- Entrepreneurship
- Entrepreneurial Finance
- Growth Mindedness
- Cross-Functional Collaboration
- Leadership
- Business Leadership
- Growth Strategies
- Data-Driven Decision-Making
- Competitive Analysis
- Leadership Development
- Business Administration
- Team Management
- Business Management
- Business Strategy
- Employee Engagement
- Drive Engagement
- Business Transformation
- Strategic Leadership
Details to know

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February 2026
18 assignments
See how employees at top companies are mastering in-demand skills

There are 19 modules in this course
In this section, we explore how focused leadership and clear priorities can significantly enhance team performance without major structural changes. Key concepts include raising standards, aligning teams, and transforming strategy to drive sustained success through intentional leadership choices.
What's included
2 videos2 readings1 assignment
2 videos•Total 2 minutes
- Introduction - Overview Video•1 minute
- Introduction: The Power of Amping Up Amp It Up - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Align Your People and Culture•10 minutes
1 assignment•Total 10 minutes
- Strategic Thinking and Organizational Effectiveness•10 minutes
In this section, we examine how disciplined work habits and diverse professional experiences shape effective leadership and long-term success. It highlights the importance of maximizing personal input through consistent effort, drawing from real-world challenges and lessons learned across various roles in business and technology.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- My Journey from Teenage Toilet Cleaner to Serial CEO - Overview Video•1 minute
6 readings•Total 60 minutes
- Introduction•10 minutes
- Burroughs Corporation and Comshare•10 minutes
- Borland•10 minutes
- Transitions EMC and Greylock•10 minutes
- A Very Brief Retirement•10 minutes
- Snowflake•10 minutes
1 assignment•Total 10 minutes
- Lessons from a Journey to Leadership•10 minutes
In this section, we explore how mission-driven organizations foster employee engagement and productivity through clear, ambitious, and purposeful goals. Key concepts include defining big, clear, and non-monetary missions, as seen in companies like Snowflake, Data Domain, and ServiceNow, to inspire teams and drive collective success.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Make Your Organization Mission Driven - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- A Great Mission Is Not About Money•10 minutes
1 assignment•Total 10 minutes
- Building a Purpose-Driven Organization•10 minutes
In this section, we explore competitive strategies through real-world examples, analyzing industry dynamics and tactics used by companies like Data Domain, ServiceNow, and Snowflake. We examine how to outmaneuver competitors by understanding market challenges, leveraging product superiority, and navigating internal and external politics.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Declare War on Your Competitors and on Incrementalism - Overview Video•1 minute
3 readings•Total 30 minutes
- Introduction•10 minutes
- The War Against Incrementalism•10 minutes
- Tying These Battles Together Using Audacious Goals to Outpace Your Competition•10 minutes
1 assignment•Total 10 minutes
- Strategic Competition and Innovation in Business•10 minutes
In this section, we examine the critical role of execution in transforming strategies into tangible outcomes, emphasizing its rarity and competitive value. It highlights the importance of aligning teams, identifying process gaps, and building scalable frameworks to ensure disciplined, effective implementation of ideas.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Put Execution Ahead of Strategy - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Getting Strategy Right•10 minutes
1 assignment•Total 10 minutes
- Execution Over Strategy in Organizational Success•10 minutes
In this section, we focus on identifying and nurturing "drivers"—those who take ownership and contribute to success. We discuss strategies for attracting, retaining, and rewarding proactive team members while transforming passive ones into active contributors.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Hire Drivers, Not Passengers, and Get the Wrong People off the Bus - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Pulling the Trigger•10 minutes
1 assignment•Total 10 minutes
- Building High-Performance Teams•10 minutes
In this section, we explore how to align organizational culture with mission to drive performance, emphasizing its impact on team behavior and long-term success. Key concepts include shaping values, sustaining cohesion, and leveraging culture as a competitive advantage through strategic frameworks.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Build a Strong Culture - Overview Video•1 minute
3 readings•Total 30 minutes
- Introduction•10 minutes
- Establishing Cultural Values at Data Domain•10 minutes
- Turning Around the Culture at Snowflake•10 minutes
1 assignment•Total 10 minutes
- Cultivating Organizational Excellence•10 minutes
In this section, we address the challenges of organizational silos and their impact on collaboration. We explore strategies to improve communication, build trust, and promote lateral cooperation, with a focus on leadership's role in breaking down barriers to enhance teamwork.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Teach Everyone to Go Direct and Build Mutual Trust - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Building Trust•10 minutes
1 assignment•Total 10 minutes
- Cultivating Trust and Collaboration in Organizations•10 minutes
In this section, we stress the importance of thorough analysis before business decisions, using examples like mergers. We highlight data-driven methods, critical thinking, and the need to avoid intellectual laziness and political narratives for informed decision-making.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Put Analysis Before Solutions - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- How to Focus on Analysis•10 minutes
1 assignment•Total 10 minutes
- Strategic Thinking and Organizational Integrity•10 minutes
In this section, we examine how to align company-wide incentives to ensure customer success is a shared responsibility, avoiding siloed departments. We focus on implementing strategies that promote cross-departmental collaboration, analyzing incentives for a unified customer-centric approach, and designing processes that align team goals with customer outcomes.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Align Incentives for Customer Success - Overview Video•1 minute
1 reading•Total 10 minutes
- Align Incentives for Customer Success - The Reading•10 minutes
1 assignment•Total 10 minutes
- Aligning Organizational Incentives for Customer Success•10 minutes
In this section, we examine how to evaluate sales productivity metrics, lead generation pipeline efficiency, and realistic sales target timelines to determine the optimal time to scale a sales team. The focus is on aligning team performance, pipeline health, and strategic planning to avoid common scaling mistakes and ensure sustainable growth.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Ramp Up Sales - Overview Video•1 minute
2 readings•Total 40 minutes
- Introduction•30 minutes
- Making Sense of Your Gunslingers and Flatliners•10 minutes
1 assignment•Total 10 minutes
- Sales Team Growth and Productivity•10 minutes
In this section, we explore how to prioritize growth over short-term profitability using McKinsey data and real-world insights to build scalable models for long-term success. Key concepts include analyzing unit economics for inherent profitability, designing growth models that stretch goals, and understanding the importance of growth as a driver of value, even when it requires significant investment.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Grow Fast or Die Slow - Overview Video•1 minute
3 readings•Total 30 minutes
- Introduction•10 minutes
- Build a Growth Model That Stretches Your Goals•10 minutes
- Continuing to Grow After You're Already Big•10 minutes
1 assignment•Total 10 minutes
- Strategies for Sustainable Business Growth•10 minutes
In this section, we examine the evolution of leadership styles as companies grow through distinct developmental phases, emphasizing the need for adaptive management practices. Key concepts include the embryonic, formative, and scaled-up stages, with a focus on maintaining early-stage agility while implementing scalable strategies for sustained productivity and innovation.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Stay Scrappy as You Scale Up - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- The Scaled-Up Company•10 minutes
1 assignment•Total 10 minutes
- Scaling Strategies and Growth Challenges•10 minutes
In this section, we examine strategic transformation at Data Domain, focusing on its growth strategies and operational shifts. Key concepts include real-world application of strategic planning, decision-making frameworks, and lessons for business adaptation.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Materialize Your Opportunities - The Data Domain Growth Story - Overview Video•1 minute
1 reading•Total 10 minutes
- Materialize Your Opportunities - The Data Domain Growth Story - The Reading•10 minutes
1 assignment•Total 10 minutes
- Strategic Insights in Data Domain's Growth•10 minutes
In this section, we explore ServiceNow's growth from a niche IT tool to a scalable enterprise solution. We discuss key success factors like market trends, strategic execution, and competitive positioning. The content covers the challenges of scaling IT solutions and the role of strategic decision-making in long-term success, offering insights into effective service management strategies.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Open the Aperture - The ServiceNow Expansion Story - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Expanding Our Opportunities•10 minutes
1 assignment•Total 10 minutes
- ServiceNow's Expansion and Strategic Development•10 minutes
In this section, we explore strategic planning for market expansion and data platform evolution. We focus on anticipating market shifts, overcoming data warehouse limitations, and designing scalable cloud architectures. Key topics include cloud-native solutions like Snowflake, adaptable data systems, and aligning data strategies with long-term business goals.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Swing for the Fences - The Snowflake Growth Story - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Going Even Broader Data Marketplaces and Programmability•10 minutes
1 assignment•Total 10 minutes
- Snowflake's Data Cloud and Market Evolution•10 minutes
In this section, we explore how to manage your career as a product, emphasizing the importance of balancing education and experience to build a compelling professional brand. Key concepts include leveraging product management principles, refining your resume as a marketing tool, and focusing on long-term goals with measurable milestones to stand out in competitive markets.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Amp Up Your Career - Overview Video•1 minute
3 readings•Total 30 minutes
- Introduction•10 minutes
- Personality Tips the Scales•10 minutes
- Hold On to Your Long-Term Goals•10 minutes
1 assignment•Total 10 minutes
- Career Development Insights•10 minutes
In this section, we explore strategies for managing CEO-founder transitions and navigating complex board dynamics. It emphasizes long-term success, effective leadership, and practical approaches for building strong relationships with governing bodies.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Just for CEOs - Dealing with Founders and Boards - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- In the Long Run, Success Trumps Popularity•10 minutes
1 assignment•Total 10 minutes
- Navigating CEO-Founder-Board Relationships•10 minutes
In this section, we examine how leadership effectiveness directly influences business outcomes through personal growth, experience-based strategies, and disciplined execution. It emphasizes the importance of developing a unique leadership style, learning from challenges, and fostering cultures that prioritize long-term value and resilience.
What's included
1 video1 reading
1 video•Total 1 minute
- Conclusion - Great Leaders Have Great Outcomes - Overview Video•1 minute
1 reading•Total 30 minutes
- Conclusion - Great Leaders Have Great Outcomes - The Reading•30 minutes
Instructor

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