Turn social media activity into strategy. In this course, you will build the end-to-end skills that digital marketing professionals use every day — from scheduling content and tracking performance to understanding your audience and responding to customer feedback with confidence.
Social Media Analytics and Sentiment Insights
Social Media Analytics and Sentiment Insights
This course is part of Marketing Specialist Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.
Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.
Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.
Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.
Skills you'll gain
- Social Media Marketing
- Marketing Communications
- Content Scheduling
- Content Performance Analysis
- Social Media Analytics
- Social Media Campaigns
- Digital Media Strategy
- Social Media
- Market Data
- Digital Marketing
- Social Media Content
- Content Optimization
- Web Analytics
- Customer Engagement
- Social Media Management
- Analytics
- Customer Communications Management
- Social Media Strategy
- Performance Analysis
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
91%
of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing Specialist Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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- Gain a foundational understanding of a subject or tool
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There are 7 modules in this course
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