In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Developing a Winning Marketing Strategy
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Developing a Winning Marketing Strategy
This course is part of multiple programs.
Instructors: Hayden Noel
62,788 already enrolled
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Gain insight into a topic and learn the fundamentals.
1,773 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you'll gain
- Marketing Management
- Product Planning
- Target Market
- Marketing Strategies
- Competitive Analysis
- Consumer Behaviour
- Strategic Marketing
- Marketing
- Market Analysis
- Marketing Strategy and Techniques
- Value Propositions
- Brand Awareness
- Marketing Planning
- Brand Strategy
- Branding
- Product Marketing
- Brand Marketing
- Marketing Effectiveness
- Brand Management
- Market Research
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Status: Free TrialUniversity of Illinois Urbana-Champaign
Status: Free TrialUniversity of Illinois Urbana-Champaign
Status: Free TrialUniversity of Illinois Urbana-Champaign
Status: Free Trial
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Showing 3 of 1773
WG
Reviewed on Dec 13, 2017
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
IK
Reviewed on Oct 5, 2020
Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.
AS
Reviewed on Oct 28, 2019
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.A lot of thanks for enlightening me Sir!!!!!!
