Name: Management of Fashion and Luxury Companies
Brand: Università Bocconi
Availability: OnlineOnly
Rating: 4.7 (1480 reviews)

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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7

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6,218 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

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1476 - 1479 of 1,479 Reviews for Management of Fashion and Luxury Companies

By Tiziana M F

•

Sep 16, 2022

Sul corso non ho niente da dire mi è piaciuto tuttavia sono settimane che il certificato non viene visualizzato correttamente e mi appare la scritta fermi per manutenzione. Sono sbalordita perchè non esiste un centro di assistenza ed alla voce contatti in realtà moduli per i contatti non ce ne sono