Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Introduction to Digital Marketing
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Introduction to Digital Marketing
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
20,297 already enrolled
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243 reviews
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
- Marketing Strategy and Techniques
- Social Media Marketing
- Keyword Research
- Marketing Communications
- Digital Advertising
- Online Advertising
- Social Media Strategy
- Content Marketing
- Digital Brand Strategy
- Marketing Strategies
- Search Engine Marketing
- Pay Per Click Advertising
- Digital Marketing
- Digital Media Strategy
- Storytelling
- Customer Relationship Management
- Search Engine Optimization
- Brand Management
- Web Analytics and SEO
- Social Media
Details to know
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Taught in English
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This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Instructor ratings
(72 ratings)Offered by
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University of California, Irvine
University of California, Irvine
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Showing 3 of 243
VK
Reviewed on Sep 23, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
TK
Reviewed on May 22, 2022
The course is very detailed and helpful to learn basics.
EK
Reviewed on Jan 20, 2026
great course can complete in reasonable amount of time!
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