MS
Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape

Stand out in today’s fast-moving hospitality industry with the power of modern Hotel Marketing. This beginner-friendly hotel digital marketing course is designed to help learners build practical hotel marketing skills, design social media strategy, and manage online branding, and guest engagement to drive bookings and business growth. You’ll explore what is hotel marketing and discover how leading hotels use internet marketing, SEO, content creation, and social media strategies to attract guests and strengthen their online presence. From building high-converting hotel websites to managing guest reviews and creating impactful hotel marketing campaigns, this course provides hands-on insights into the digital strategies shaping today’s hospitality industry. Learners will also explore the latest hospitality marketing trends, essential hotel marketing tools, and proven online marketing strategies used to improve visibility, customer engagement, and revenue performance. A strong emphasis is placed on storytelling and content marketing, helping you create compelling brand experiences that influence guest decisions and support successful hotel marketing and sales efforts. Whether you’re an aspiring hospitality marketer, hotel manager, entrepreneur, hotel owner, or hospitality professional looking to strengthen your digital skills, this course offers a practical and engaging introduction to modern marketing for hotel industry success. As for prerequisites, learners should possess basic computer skills and be internet literate. Familiarity with popular social media platforms like Facebook, Instagram, and Twitter is recommended, although no prior experience in hotel marketing or social media is required to enroll in this course.

MS
Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape
YS
This course is with rich knowledge, easy to understand with easy access to the course.
KR
The content of the course was very good and very useful
JS
It is super helpful and I have learned a lot about Digital Marketing in different industry.
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Grammer was pretty horrible to the extend where sometime the point the speaker was trying to make did not come across well. One thing I very much do not like at all is that the speaker constantsly states ´I believe ... ' It sounds very unprofessional. I am not interested in some randon dudes beliefs, i want to know facts. Lastly a lot of info was very on the nose and the info that would have been interesting was fully missing.
Does not really even talk about hotels. Uses a lot of auto dealership statistics but does not even mention hotels and their ota's such as booking.com, travelocity, expedia, kayak, hotwire, etc. This was not a very well thought out course.
I just can't stand such a low level of English
Applied was not taught
I recently completed the Hotel Digital Marketing and Social Media Strategy course, and I must say it was an eye-opening experience. The course provided comprehensive insights into leveraging digital marketing and social media strategies specifically for the hospitality industry. It covered key topics such as building a strong online presence, creating effective campaigns, and analyzing results to improve future marketing efforts. The content was easy to follow, with practical tips and case studies that helped me understand how to apply the concepts in real-world scenarios. I particularly enjoyed learning about social media platforms, paid advertising, and how to measure the success of marketing efforts. The course structure and pace were perfect for both beginners and those with some experience in digital marketing. A huge thank you to the Starweaver and Coursera teams for offering such a well-structured and valuable course. The support and resources provided made the learning experience smooth and enjoyable. I feel much more confident now in my ability to implement effective digital marketing and social media strategies for hotels and the hospitality industry as a whole.
Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape
It is super helpful and I have learned a lot about Digital Marketing in different industry.
This course is with rich knowledge, easy to understand with easy access to the course.
very good..
The content of the course was very good and very useful
Overall Good, Easy to understand.
A lot of info already old and need to be renewed