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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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7051 - 7075 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Steven N Z

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Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

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Apr 30, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Laura K

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Jul 14, 2025

DId not sign up for this course---terrible customer service and now stuck with $66 bill for nothing. Absolutely awful. Robbing people of money and time.

By Angela E

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Jul 7, 2025

Tidak flexible krn harus menggunakan komputer. Dan kebanyakan berbicara tidak penting di awal awal membuat tidak menarik. Susah untuk unsubscribe.

By Jun W T

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Aug 23, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By Nicholas R

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Sep 14, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

By Camila A

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Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

By SARA J D C G

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Apr 29, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

By Sonam A

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Mar 15, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

By Saad K

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Aug 17, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Rishikesh Y

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Jul 13, 2025

They not give my certificate, i completed my course but they not giving my certificate

By ALBERTO V S

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Mar 21, 2025

Muito ruim, mistura de partes em inglês, sem tradução, com coisas já traduzidas.

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Cát T Đ N (

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By Rahul .

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Oct 29, 2025

I AM NOT ABLE TO VERIFY MY DOCUMENT BUT I GIVE ACCURATE ID

By Fathima

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Oct 22, 2025

very bad after doing so much im not getting certificate

By KUSHAAL J

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Sep 29, 2025

expensive and not worth enough with very less learnings

By Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud