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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6376 - 6400 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Safiya M

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Jun 26, 2023

The instructors explained concepts and terminologies, using relatable examples, which made it easy to follow.

By BODA M N

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Dec 11, 2022

the course is made in a simple way so that it is very easy to learn and understand by the beginners alsiAlsip

By Kevin K

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Nov 9, 2022

definatley keep it interesting by changing from reading to videos to pop up quizes so you never lose interest

By Jiya S

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Feb 2, 2025

It was a good start as I knew nothing abt digital marketing, it describes abt different terms with examples.

By Kapil S

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Apr 1, 2023

Great structure, simple to understand and a great way to begin your digital marketing and e-commerce journey

By Tomas M

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Jan 17, 2025

excelente curso, bien diseñado y muy completo, el aprendizaje se hace didáctico y es sencillo de entender

By Naila I

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Apr 11, 2023

It was informative and engaging. Hopefully I will see the benefits of this course in my job prospects too.

By Bahadur A T

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Apr 1, 2023

I believe coursera is the best platform which helps me to learn and enrich my skills as well as expertise.

By Edson G

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Mar 24, 2023

I'm still a little confused on some topics but this really helped my gain the beginners knowledge I needed

By Tiago J S S A

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Jan 27, 2023

Information was clara. Videos were engaiging and the quizes create a good interaction and keeps you alert.

By Zeel

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Jul 12, 2023

its an honour to have certified courses with coursera , I've really enjoyed learning with top educators .

By Dante a

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Mar 12, 2025

me gusto demasiado, pero creo que podria ser un poco mas profundo en cuanto a los temas que se tocan uwu

By Jose S O

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Feb 23, 2025

Very informative and professional course, but not so practical in terms of specific strategies and tips.

By Sherone M

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Sep 1, 2023

Very informative and straightforward. Everyone involves deserves a crisp, open-palm, slap on the behind.

By Parvati M

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May 19, 2023

I loved the simplicity of the content and how accessible it is. Very well structured and great teaching.

By Tsholofelo M

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Sep 9, 2022

Well structured program with the main and tricky concepts broken down to be easily understood by anyone

By Arslan A

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Jun 25, 2023

I want to change my name on certificate my name is muhammad arslan akhtar but you write muhammad akhtar

By ERIKA N P P

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Jun 28, 2023

Is a AMAZING and easily course if you want to introduce to the digital marketing and e-commerce world.

By Joseph H

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Feb 22, 2023

I was able to follow the course okay but i struggled on the discussion. I am not very good at writing.

By Arman S

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Feb 5, 2023

It was a great experience learning the courses on Coursera. But why am I not receiving my certificate?

By Ibrahim A

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Nov 21, 2022

Yeah, it's good but I advise you to make easily accessible chat for students based on their interest,

By Manish K

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Mar 27, 2024

Foundations of Digital Marketing is really understandable and made it to carry on this course deeper.

By Nabila

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Nov 7, 2022

So informative and helped me a lot to understand the foundations of digital marketing and e-commerce.

By Robert K Z J

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Nov 6, 2022

little more focus on the purpose of the course to start and less job pushing would have been 5 stars.

By Brian M

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Jul 18, 2022

I do wish there was more discussion threads that were mandatory, and required a number of responses.