External Communications Channels

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External Communications Channels

Name: External Communications Channels
Rating: 4.588235294117647 (34 reviews)

This course is part of Corporate Communications Specialization

Instructor: Chris Ruoff

2,695 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
Differentiate between the functions of internal and external communications
Recognize the impactful results of leveraging social media and encouraging two-way communication with customers

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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This course is part of the Corporate Communications Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.

Welcome to Module 1, External Communications. In this module, we will explore effective external communication strategies and channels, which are crucial for building and maintaining a positive public image. External communication is also important for recruiting candidates through effective messaging that will entice them to consider you as an employer.

What's included

2 videos1 reading1 assignment1 discussion prompt1 plugin

2 videosTotal 32 minutes

External Communications28 minutes
External Communications4 minutes

1 readingTotal 2 minutes

Required Readings and Resources2 minutes

1 assignmentTotal 30 minutes

Module 1 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 1 Discussion30 minutes

1 pluginTotal 2 minutes

Video: How Tala Helps Financially Underserved People Realize Their Dreams2 minutes

Welcome to Module 2, The Role of Communications in Corporate Branding. This module will illustrate the importance of corporate branding and image in building a strong brand. We will learn how customer testimonials and use cases demonstrate the value of your product or service, both of which are strategies for building trust and credibility with potential customers.

What's included

2 videos1 reading1 assignment1 discussion prompt

2 videosTotal 49 minutes

The Role of Communications in Corporate Branding25 minutes
Guest Speaker, Lisa Liddane on the Role of Corporate Communications in Branding and Best Practices24 minutes

1 readingTotal 3 minutes

Required Readings and Resources3 minutes

1 assignmentTotal 30 minutes

Module 2 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 2 Discussion30 minutes

Welcome to Module 3, Media Relations and Investor Relations. This module will explore how effective media relations help organizations gain positive media coverage, and build and maintain relationships with journalists, media outlets, and influencers. These elements form the foundation of successful PR campaigns and help organizations effectively manage their relationships with investors and stakeholders.

What's included

1 video1 reading1 assignment1 discussion prompt

Welcome to Module 4, Best Practices in External Communication. This module will share the best ways to communicate externally, including strategies for segmenting your audience, branding, encouraging two-way communications, and leveraging social media. These strategies help organizations engage in meaningful discussions to foster relationships with customers and identify brand ambassadors. Social media communications in particular are a great way to introduce and engage customers, partners, and more with your brand personality.

What's included

1 video2 readings2 assignments1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(8 ratings)

Chris Ruoff

University of California, Irvine

3 Courses11,561 learners

Offered by

University of California, Irvine

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.