Este curso explora cómo las tecnologías emergentes y los nuevos formatos están redefiniendo el marketing deportivo. El alumnado aprenderá a planificar y ejecutar estrategias de marketing para eventos deportivos locales y globales, así como a generar expectación antes, durante y después de cada evento. Se analiza especialmente cómo entidades como el COI desarrollan estrategias de engagement sostenido.
Estrategias e innovación en marketing deportivo
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Estrategias e innovación en marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crear estrategias globales de marketing deportivo basadas en datos y tecnología.
Aplicar IA, realidad aumentada y datos de fans para diseñar experiencias personalizadas.
Desarrollar valor de marca, fidelización y monetización con innovación.
Skills you'll gain
- Influencing
- Marketing Strategy and Techniques
- E-Commerce
- Marketing
- Blockchain
- Storytelling
- Event Planning
- Digital Marketing
- Customer Engagement
- Augmented and Virtual Reality (AR/VR)
- Cross Platform Development
- Contract Management
- Sustainability Reporting
- Strategic Communication
- Global Marketing
- Customer experience improvement
- Corporate Strategy
- Virtual Teams
- Game Theory
- Brand Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Descubre estrategias de marketing comprobadas para eventos deportivos locales y globales. Este módulo te guía en la creación de expectación antes, durante y después de los eventos, con un enfoque especial en las tácticas de compromiso del Comité Olímpico Internacional (COI).
What's included
6 videos3 readings2 assignments1 discussion prompt
Sumérgete en los últimos avances tecnológicos que están transformando el marketing deportivo. Aprende cómo la realidad aumentada, la realidad virtual, el blockchain y los NFTs están abriendo nuevas vías para el compromiso de los aficionados y la creación de valor.
What's included
4 videos2 readings2 assignments1 discussion prompt
Comprende la creciente influencia de los eSports y los videojuegos en el mix de marketing deportivo. Explora las oportunidades de colaboración entre el deporte tradicional y los eSports, y analiza campañas exitosas intersectoriales que están redefiniendo el sector.
What's included
5 videos3 readings2 assignments1 discussion prompt
Cuestiona las ideas convencionales de éxito en los grandes eventos deportivos. Este módulo examina los conceptos erróneos más comunes, la importancia de la sostenibilidad y la responsabilidad social corporativa, así como la evolución de las narrativas del marketing deportivo en un mundo en transformación.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Business Strategy
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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