What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Consumption, Marketing and Culture
Consumption, Marketing and Culture
This course is part of Business and Marketing Strategies Specialization
Instructor: Alan Bradshaw
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Gain insight into a topic and learn the fundamentals.
80 reviews
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
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Prepare for a degree
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Assessments
3 assignments
Taught in English
91% of learners achieved a positive career outcome
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This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Reviewed on Mar 14, 2023
A simple way to understand the complexity of subject!
