Master AI-powered marketing and start running smarter, higher-ROI campaigns within weeks. Marketing is changing faster than most teams can keep up. This course gives you practical AI skills to work ahead of the curve — not catch up to it.
AI for Marketing
7 days left! Grow your skills with Coursera Plus for $239/year (usually $399). Save now.
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Use AI to personalize campaigns at scale and improve customer engagement across email, social, and paid channels.
Apply predictive analytics to forecast trends, segment audiences, and optimize spend before campaigns go live.
Automate repetitive marketing workflows so you can focus on strategy, not execution.
Build and measure AI-driven content strategies using tools your competitors are already deploying.
Skills you'll gain
- Marketing Automation
- Artificial Intelligence
- Email Marketing
- Responsible AI
- Customer Engagement
- Social Media Campaigns
- Data-Driven Decision-Making
- Marketing Analytics
- AI Personalization
- Customer experience improvement
- AI Enablement
- Marketing Strategies
- Marketing Effectiveness
- Marketing
- Content Marketing
- Cross-Channel Marketing
- Generative AI Agents
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
Instructor
Offered by
Explore more from Marketing
Simplilearn
University of Maryland, College Park
Emory University
University of Virginia
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy