Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour
Beginner · Course · 3 - 6 Months

Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Machine Learning, Model Deployment, Predictive Modeling, Python Programming, Personalized Service, Data Preprocessing, Model Evaluation
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Presentation, Data Cleansing, Predictive Analytics, Business Analytics, Financial Analysis, Advanced Analytics, Data Preprocessing, Data Analysis, Technical Communication, Investment Management, Data Manipulation, Model Evaluation, Statistical Modeling, Regression Analysis, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Predictive Analytics, Business Analytics, Data Mining, Forecasting, Demand Planning, Statistical Methods, Data-Driven Decision-Making, Customer Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Logistic Regression, Classification Algorithms, Artificial Neural Networks
Build toward a degree
Mixed · Course · 3 - 6 Months