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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Google Cloud Platform, Sales Process, Statistical Visualization

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Data Warehousing, Model Training, Performance Testing, Bash (Scripting Language), Data Science

    Graduate Certificate · 6 - 12 Months

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Retail Store Operations, Social Impact, Stakeholder Engagement, Supply Chain, Social Media, Supply Management, Innovation, Content Marketing, Operations Management, Social Media Management, Forecasting, Strategic Thinking

    University Certificate · 6 - 12 Months

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Organizational Strategy, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, User Research, Leadership, Ideation

    University Certificate · 6 - 12 Months

  • G

    Google Cloud

    데이터 분석가를 위한 BigQuery

    Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, SQL, Big Data, Dashboard, Query Languages, Data Visualization Software, Extract, Transform, Load, Data Analysis, Dashboard Creation, Data Warehousing, Data Integrity, Google Sheets, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Dashboard, Systems Thinking, Unsupervised Learning, Reinforcement Learning, Deep Learning, Computer Vision, Natural Language Processing, Risk Analysis, Predictive Modeling, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Financial Modeling, Environmental Management Systems, Business Analysis, Descriptive Analytics, Simulations, Analytics

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Dashboard, Data Storytelling, Dashboard Creation, Predictive Modeling, Data Presentation, Interactive Data Visualization, Looker (Software), Marketing Analytics, Statistical Machine Learning, Product Marketing, Financial Modeling, Financial Data, Analytics, Statistical Analysis, Operations Research, Model Deployment, Natural Language Processing, Model Optimization

    Mastertrack · 6 - 12 Months

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Leadership, Research Design, Project Schedules, Project Controls, Research, Cost Management, Project Management, Data Analysis, Risk Management, Project Scoping, Institutional Review Board (IRB)

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Business Analytics, Social Determinants Of Health, Health Disparities, Public Health and Disease Prevention, Gerontology, Health Policy, Health Informatics, Healthcare Ethics, Digital Transformation, Cryptography, Team Leadership, Occupational Health, Public Health, Object Oriented Programming (OOP), Policy Analysis, Program Evaluation, Health Systems

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Data Preprocessing, Control Systems, Embedded Software, Internet Of Things, Machine Controls, User Interface (UI), Engineering, Scientific, and Technical Instruments, Embedded Systems

    Graduate Certificate · 6 - 12 Months

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, R (Software), Environmental Laws, Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Climate Change Adaptation, Socioeconomics, Policty Analysis, Research, and Development, Public Safety and National Security, Social Studies, Ancient History, Security Strategy

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Global Marketing, Design Thinking, Public Policies, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Music History, Sociology

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
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In summary, here are 10 of our most popular marketing analytics courses

  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Data Science Graduate Certificate: University of Colorado Boulder
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • 데이터 분석가를 위한 BigQuery: Google Cloud
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • MSc Management: University of Huddersfield
  • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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