Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statement Analysis, Financial Statements, Peer Review, Descriptive Analytics, FinTech, Business Valuation, Derivatives, Gerontology, Social Determinants Of Health, Portfolio Management, Strategic Decision-Making, Customer Analysis, Credit Risk, Digital Transformation, Cloud Security, Risk Analysis, Governance, Leadership, Health Policy, Organizational Skills
Earn a degree
Degree · 1 - 4 Years

University of Leeds
Skills you'll gain: Data Ethics, Data Presentation, Regression Analysis, Data Storytelling, Statistical Hypothesis Testing, Bayesian Statistics, Data Analysis, Statistical Machine Learning, Model Evaluation, Exploratory Data Analysis, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Applied Machine Learning, Data Visualization, Statistical Modeling, File I/O, Data Preprocessing, Object Oriented Programming (OOP), Linear Algebra
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

Ball State University
Skills you'll gain: Data Ethics, Full-Stack Web Development, Graph Theory, Data Collection, Supervised Learning, Software Development Methodologies, File Systems, SQL, Statistical Methods, Data Wrangling, Theoretical Computer Science, Application Security, Cryptography, Object Oriented Programming (OOP), Statistical Hypothesis Testing, Text Mining, Artificial Intelligence, Analytics, Natural Language Processing, R Programming
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

University Certificate · 6 - 12 Months