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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, LangChain, Unsupervised Learning, Model Evaluation, Cloud-Native Computing, Continuous Deployment, Reinforcement Learning, Project Controls, Natural Language Processing, MLOps (Machine Learning Operations), Computer Vision, Biomedical Engineering, Artificial Intelligence, Generative AI, Probability & Statistics, Control Systems, Data Ethics, Image Analysis, Responsible AI

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Financial Management Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Test Automation, Unified Modeling Language, Software Architecture, Version Control, Software Testing, Git (Version Control System), Continuous Integration, Test Data, Maintainability, Test Script Development, JavaScript Frameworks, Software Design, Usability, Web Content Accessibility Guidelines, System Testing, Angular, Agile Software Development, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: New
    New
    G

    Google Cloud

    Einführung in Data Engineering in Google Cloud

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Pipelines, Google Cloud Platform, Data Migration, Apache Spark, Data Processing, Apache Airflow, Big Data, Data Integration, Data Lakes, Cloud Storage, Data Storage, Data Management, Automation, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Model Evaluation, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Product Management, Technology Strategies, Business Modeling, Systems Thinking, Project Management, Prototyping, Project Management Life Cycle, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Operations Research, Project Risk Management, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Salud Pública Global

    Skills you'll gain: Epidemiology, Descriptive Analytics, Public Health and Disease Prevention, Gerontology, Social Determinants Of Health, Biostatistics, Healthcare Ethics, Digital Transformation, Spatial Data Analysis, Cloud Security, Data Mining, Governance, Occupational Health, Telehealth, Health Administration, Public Health, Leadership, Health Policy, Object Oriented Programming (OOP), Analytical Skills

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Java Data Performance for ML

    Skills you'll gain: Java, Performance Tuning, Data Structures, Data Import/Export, Machine Learning Methods, Data Processing, Data Mining, Machine Learning, Data Analysis, Application Performance Management, Data Storage, Analysis, Algorithms, Loyalty Programs

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Regression Analysis, Data Storytelling, Statistical Hypothesis Testing, Bayesian Statistics, Data Analysis, Statistical Machine Learning, Model Evaluation, Exploratory Data Analysis, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Applied Machine Learning, Data Visualization, Statistical Modeling, File I/O, Data Preprocessing, Object Oriented Programming (OOP), Linear Algebra

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Taxation

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • M

    Microsoft

    Data Processing, Exploratory Analysis and Visualization

    Skills you'll gain: PySpark, Power BI, Apache Spark, Distributed Computing, Dashboard, Data Visualization Software, Databricks, Big Data, Data Processing, Data Transformation, Scalability

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Financial Management Graduate Certificate: University of Illinois at Urbana-Champaign
  • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Einführung in Data Engineering in Google Cloud: Google Cloud
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Magíster en Salud Pública Global: Pontificia Universidad Católica de Chile
  • Optimize Java Data Performance for ML: Coursera
  • Master of Science in Data Science (Statistics): University of Leeds
  • Bachelor of Applied Arts and Sciences: University of North Texas

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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