Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Business Analysis, Plot (Graphics), Analytics, Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Predictive Modeling, Data Modeling, Advanced Analytics, Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Extract, Transform, Load, Data Quality, Data Lakes, PySpark, Data Warehousing, Google Cloud Platform, Workflow Management, Apache Spark, Data Integration, Apache Hadoop, Big Data, Data Processing, Business Intelligence Software, Data Transformation, Cloud Storage
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Culture Transformation, Financial Statement Analysis, Capital Budgeting, Digital Transformation, Market Dynamics, Paid media, Design Thinking, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Canva (Software), AI Workflows, Content Creation, Generative AI, Quality Control, Creative Design, Artificial Intelligence, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: User Story, Test Automation, Unified Modeling Language, Software Architecture, Version Control, Software Testing, Continuous Integration, Agile Methodology, Test Data, Maintainability, Test Script Development, JavaScript Frameworks, Software Design, Usability, Web Content Accessibility Guidelines, System Testing, Angular, Agile Software Development, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Innovation, Design Thinking, Active Listening, Organizational Structure, Creativity, Business Modeling, Talent Management, Creative Thinking, Self-Awareness, Consumer Behaviour, Creative Problem-Solving, User Research, Organizational Effectiveness, Intellectual Property, Organizational Leadership, Technology Strategies, Business Strategy, Leadership, Ideation, Emotional Intelligence
University Certificate · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months