• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Text Mining, Python Programming, Data Analysis, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Midjourney Style Guide: AI Art Prompts for Creatives

    Skills you'll gain: Prompt Engineering, Color Theory, Style Guides, Generative AI, Creativity, ChatGPT, Aesthetics, Art History, Design Elements And Principles, Image Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    cPanel Web Hosting Management Mastery

    Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Content Management, Data Storage

    Beginner · Specialization · 1 - 3 Months

  • H

    H2O.ai

    H2O Driverless AI Starter Course

    Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to AI and Machine Learning on GC - Français

    Skills you'll gain: Google Cloud Platform, Google Gemini, Generative AI, MLOps (Machine Learning Operations), Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Model Deployment, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Model Evaluation, Scikit Learn (Machine Learning Library), Data Preprocessing, Statistical Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Case Studies in Geostatistical Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Geospatial Information and Technology, Geographic Information Systems, Geospatial Mapping, Data Cleansing, Data Analysis, Statistical Modeling, Statistical Analysis, Oil and Gas, Statistical Reporting, Statistical Methods, Estimation, Simulation and Simulation Software, Data Integration

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Interactive, Geospatial & Narrative Data Visualization

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Visualization, Tableau Software, Matplotlib, Geospatial Information and Technology, Spatial Analysis, Geospatial Mapping, Visualization (Computer Graphics), Seaborn, Infographics, Heat Maps, Data Ethics, Text Mining, Data Mapping, Network Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using SQL

    Skills you'll gain: Google Gemini, Customer Analysis, Text Mining, Customer Insights, Google Cloud Platform, Data Management, Image Analysis, Big Data, Customer experience improvement, Unstructured Data, SQL, Data Analysis, Statistical Reporting, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • C

    Clemson University

    Applied Data Science

    Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Machine Learning

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with Minitab: Analyze & Apply

    Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Statistical Modeling, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    P

    Packt

    Wild Leadership: Adaptability, Resilience, & Teamwork

    Skills you'll gain: Teamwork, Team Building, Leadership, Adaptability, Strategic Leadership, Resilience, Professional Development, Diversity and Inclusion, Productivity, Decision Making, Personal Development, Business, Problem Solving, Self-Awareness, Change Management

    Beginner · Course · 1 - 3 Months

1…356357358…386

In summary, here are 10 of our most popular marketing analytics courses

  • Product Reviews Text-based Search - OpenAI Text Embedding: Coursera
  • Midjourney Style Guide: AI Art Prompts for Creatives: Skillshare
  • cPanel Web Hosting Management Mastery: EDUCBA
  • H2O Driverless AI Starter Course: H2O.ai
  • Introduction to AI and Machine Learning on GC - Français: Google Cloud
  • Exploratory Data Analysis & Core ML Algorithms: Packt
  • Case Studies in Geostatistical Modeling : Case Western Reserve University
  • Interactive, Geospatial & Narrative Data Visualization: University of Pittsburgh
  • Analyze Customer Reviews with Gemini Using SQL: Google Cloud
  • Applied Data Science: Clemson University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok