Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Rmarkdown, Data Science, R (Software), GitHub, Version Control, Data Analysis, Big Data, R Programming, Git (Version Control System), Statistical Programming, Exploratory Data Analysis, Data Management
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Wrangling, Unstructured Data, Query Languages, Data Manipulation, Data Import/Export, Big Data, SQL, Database Administration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Make.com, JSON, Outbound Calls, Application Programming Interface (API), Phone Sales, Booking (Sales), Sales Presentation, Setting Appointments, Systems Integration, No-Code Development, Calendar Management, Technical Sales, Automation, AI Personalization, Scheduling
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Data Management, Cloud API
Beginner · Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Mobile Banking, Financial Services, Technology Strategies, Banking, Commercial Lending, Financial Regulation, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Investments, Big Data, Fundraising and Crowdsourcing
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data Literacy, Business Transformation, Data-Driven Decision-Making, Strategic Leadership, Leadership, Leadership Development, Leadership and Management, Organizational Change, Big Data, Data Management, Analytical Skills, Decision Making, Agile Methodology
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Transformation, Customer Analysis, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Development Environment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Simulations, Resource Management, Call Center Experience, Process Management, Workflow Management, Data Analysis, Process Analysis, Plot (Graphics), R Programming, Statistical Analysis, Statistical Modeling
Beginner · Guided Project · Less Than 2 Hours