Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Warehousing, Data Strategy, Data Management, Small Data, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Ggplot2, Data Visualization Software, Plot (Graphics), R Programming, Data Manipulation, Tidyverse (R Package), Data Structures, Data Analysis, Statistical Programming, Integrated Development Environments, Data Import/Export, Software Installation
Beginner · Course

Skills you'll gain: AI Workflows, Salesforce, AI Security, Responsible AI, Data Ethics, AI Enablement, Customer Relationship Management, Generative AI, Predictive Modeling, Data Security, Data Modeling, Large Language Modeling
Intermediate · Course · 1 - 3 Months

Institut Mines-Télécom
Skills you'll gain: Image Analysis, Computer Vision, Image Quality, Data Processing, Digital Signal Processing, Data Analysis, Computer Programming, Medical Imaging, Python Programming, Histogram, Algorithms
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management
Intermediate · Project · Less Than 2 Hours
Rice University
Skills you'll gain: Microsoft Excel, Graphing, Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Import/Export, Scatter Plots, Histogram, Data Presentation, Data Manipulation
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Looker (Software), Data Cleansing, Data Analysis, Data Preprocessing, Data Storytelling, Analytics, Big Data, Data Manipulation, Google Cloud Platform, SQL, Data-Driven Decision-Making, Data Storage, Data Warehousing
Mixed · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Customer experience improvement, Customer Relationship Management, Customer Insights, Customer Service, Trend Analysis, Employee Performance Management, Text Mining, System Implementation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Apache Kafka, Apache Spark, Scala Programming, Real Time Data, Apache Hadoop, Data Pipelines, Apache Cassandra, Applied Machine Learning, Big Data, Data Processing, Application Deployment, Distributed Computing, Development Environment
Advanced · Course · 1 - 3 Months

Skills you'll gain: Tableau Software, Dashboard, Data Visualization Software, Data Visualization, R Programming, Alteryx, Statistical Programming, Data Presentation, Interactive Data Visualization, Data Cleansing, Data Storytelling, Data Structures, Statistical Analysis, Workflow Management, Data Analysis, Scatter Plots, Data Preprocessing, Data Manipulation, Data Processing, Data Transformation
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Science, Data Management, Organizational Effectiveness, Data Analysis, Data-Driven Decision-Making, Project Design, Data Presentation, Exploratory Data Analysis, Machine Learning, Predictive Modeling, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dataflow, Data Pipelines, Extract, Transform, Load, Apache Kafka, Google Cloud Platform, Big Data, Real Time Data, Data Processing, Data Warehousing, Serverless Computing, Scalability, Performance Tuning
Intermediate · Course · 1 - 3 Months