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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Arizona State University

    Dark Data Migration and Architecture

    Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Warehousing, Data Strategy, Data Management, Small Data, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy

    Beginner · Specialization · 3 - 6 Months

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    Fundação Instituto de Administração

    Ferramentas para Ciência de Dados: Introdução ao R

    Skills you'll gain: Ggplot2, Data Visualization Software, Plot (Graphics), R Programming, Data Manipulation, Tidyverse (R Package), Data Structures, Data Analysis, Statistical Programming, Integrated Development Environments, Data Import/Export, Software Installation

    2.8
    Rating, 2.8 out of 5 stars
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    9 reviews

    Beginner · Course

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    Packt

    Salesforce Certified AI Specialist Certification

    Skills you'll gain: AI Workflows, Salesforce, AI Security, Responsible AI, Data Ethics, AI Enablement, Customer Relationship Management, Generative AI, Predictive Modeling, Data Security, Data Modeling, Large Language Modeling

    Intermediate · Course · 1 - 3 Months

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    Institut Mines-Télécom

    Traitement d'images : segmentation et caractérisation

    Skills you'll gain: Image Analysis, Computer Vision, Image Quality, Data Processing, Digital Signal Processing, Data Analysis, Computer Programming, Medical Imaging, Python Programming, Histogram, Algorithms

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    Using BigQuery Omni with AWS

    Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management

    Intermediate · Project · Less Than 2 Hours

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    Rice University

    Einführung in die Datenanalyse mit Excel

    Skills you'll gain: Microsoft Excel, Graphing, Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Import/Export, Scatter Plots, Histogram, Data Presentation, Data Manipulation

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Einführung in die Datenanalyse in Google Cloud

    Skills you'll gain: Dashboard, Looker (Software), Data Cleansing, Data Analysis, Data Preprocessing, Data Storytelling, Analytics, Big Data, Data Manipulation, Google Cloud Platform, SQL, Data-Driven Decision-Making, Data Storage, Data Warehousing

    Mixed · Course · 1 - 3 Months

  • Status: Free
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    Amazon Web Services

    Amazon Connect Contact Lens Fundamentals

    Skills you'll gain: Customer experience improvement, Customer Relationship Management, Customer Insights, Customer Service, Trend Analysis, Employee Performance Management, Text Mining, System Implementation

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Streaming Big Data with Spark Streaming, Scala, and Spark 3!

    Skills you'll gain: Apache Kafka, Apache Spark, Scala Programming, Real Time Data, Apache Hadoop, Data Pipelines, Apache Cassandra, Applied Machine Learning, Big Data, Data Processing, Application Deployment, Distributed Computing, Development Environment

    Advanced · Course · 1 - 3 Months

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    Packt

    Tableau Data Analysis and Visualization

    Skills you'll gain: Tableau Software, Dashboard, Data Visualization Software, Data Visualization, R Programming, Alteryx, Statistical Programming, Data Presentation, Interactive Data Visualization, Data Cleansing, Data Storytelling, Data Structures, Statistical Analysis, Workflow Management, Data Analysis, Scatter Plots, Data Preprocessing, Data Manipulation, Data Processing, Data Transformation

    Intermediate · Specialization · 3 - 6 Months

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    Johns Hopkins University

    Ein Crashkurs in Datenwissenschaft

    Skills you'll gain: Data Science, Data Management, Organizational Effectiveness, Data Analysis, Data-Driven Decision-Making, Project Design, Data Presentation, Exploratory Data Analysis, Machine Learning, Predictive Modeling, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Créer des pipelines de flux de données sur Google Cloud

    Skills you'll gain: Dataflow, Data Pipelines, Extract, Transform, Load, Apache Kafka, Google Cloud Platform, Big Data, Real Time Data, Data Processing, Data Warehousing, Serverless Computing, Scalability, Performance Tuning

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Dark Data Migration and Architecture: Arizona State University
  • Ferramentas para Ciência de Dados: Introdução ao R: Fundação Instituto de Administração
  • Salesforce Certified AI Specialist Certification: Packt
  • Traitement d'images : segmentation et caractérisation: Institut Mines-Télécom
  • Using BigQuery Omni with AWS: Google Cloud
  • Einführung in die Datenanalyse mit Excel: Rice University
  • Einführung in die Datenanalyse in Google Cloud : Google Cloud
  • Amazon Connect Contact Lens Fundamentals: Amazon Web Services
  • Streaming Big Data with Spark Streaming, Scala, and Spark 3!: Packt
  • Tableau Data Analysis and Visualization: Packt

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