Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, Advertising, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
Mixed · Course · 1 - 3 Months

University of London
Skills you'll gain: Corporate Strategy, Business Strategy, Mergers & Acquisitions, Strategic Decision-Making, Growth Strategies, Portfolio Management, New Business Development, Business Valuation, Organizational Structure, Resource Allocation, Analysis
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Communications, Product Management, Data Analysis, Product Strategy, Marketing, Business Planning, Data Collection, Value Propositions, Product Marketing, Marketing Psychology, Marketing Management, Market Data
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months