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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Content Marketing, Marketing Effectiveness, Marketing Strategies, Campaign Management, Marketing Communications, Return On Investment, Key Performance Indicators (KPIs), Driving engagement, Social Media Analytics, Stakeholder Engagement, Brand Awareness, Influencing, Marketing Analytics, Presentations, Digital Marketing Tools, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    196 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Brand Positioning and Strategy

    Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Digital Marketing Tools, Social Media, Social Media Marketing, Paid media, Digital Media Strategy, Digital Marketing Campaigns, Online Advertising, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Campaign Planning, Marketing Strategy and Techniques, Owned Media, Earned Media, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    990 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    494 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Brand Awareness, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience, Marketing Communications, Marketing Analytics, Digital Marketing Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing Strategy and Analytics

    Skills you'll gain: Marketing Planning, Project Schedules, Dashboard Creation, Data-Driven Marketing, Marketing Strategies, Marketing Budgets, Campaign Planning, Scheduling, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Marketing Analytics, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    269 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    986 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Plan Execution, Performance Improvement, Brand Management, Marketing Strategy and Techniques, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Business

    5
    Rating, 5 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

1234…498

In summary, here are 10 of our most popular marketing strategy courses

  • The Strategy of Content Marketing: University of California, Davis
  • Strategic Digital Marketing: University of Arizona
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Brand Positioning and Strategy: Minnesota State University, Mankato
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • The Marketing Plan: IE Business School
  • Marketing: Customer Needs and Wants: IESE Business School
  • AI Marketing Strategy and Analytics : Coursera
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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