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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
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    N

    Nanjing University

    心理学与生活

    Skills you'll gain: Psychology, Child Development, Human Development, Culture, Social Studies, Social Sciences, Sociology, Human Learning, Creativity, Empathy & Emotional Intelligence, Mental Health Diseases and Disorders, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    896 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business, Sustainable Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    473 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Diseño de Experiencia en Servicios

    Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    744 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    O

    O.P. Jindal Global University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Empathy & Emotional Intelligence, Interpersonal Communications, Emotional Intelligence, Critical Thinking

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    A

    Anthropic

    Claude Code in Action

    Skills you'll gain: Claude Code, Command-Line Interface, Tool Calling, LLM Application, Software Development Tools, GitHub, Context Management, Code Review, Computer Programming Tools, Software Development, Generative AI Agents, Automation, Software Engineering

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Medical Neuroscience

    Skills you'll gain: Neurology, Physiology, Anatomy, Cell Biology, Psychology, Pathology, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.1K reviews

    Advanced · Course · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Responsible Generative AI: University of Michigan
  • Intro to International Marketing: Yonsei University
  • Introducción al Marketing: University of Pennsylvania
  • 心理学与生活: Nanjing University
  • Introdução ao Marketing Analítico: Insper
  • Business and Marketing Strategies: University of London
  • Supply Chain of Agriculture: University of Illinois Urbana-Champaign
  • Diseño de Experiencia en Servicios: Universidad Austral
  • Social Psychology: O.P. Jindal Global University
  • Claude Code in Action: Anthropic

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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