Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Manipulation, Data Integration, Data Storage Technologies, Data Import/Export
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing
Beginner · Course · 1 - 4 Weeks
University of London
Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Visualization, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Sampling (Statistics), Risk Modeling, Statistical Inference, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Business Transformation, Business Strategy, Organizational Leadership, Political Sciences, Innovation, Strategic Decision-Making, Technology Strategies, Knowledge Transfer, Decision Making, Persona (User Experience)
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Scalability, Data Structures, Distributed Computing, Probability Distribution, Algorithms
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Content Creation, Social Media, Creative Design, Graphical Tools, Design, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling
Beginner · Specialization · 1 - 3 Months

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Portfolio Risk, Machine Learning, Applied Machine Learning, Financial Market, Financial Modeling, Supervised Learning, Predictive Analytics, Unsupervised Learning, Regression Analysis, Statistical Methods, Jupyter, Computer Science, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months