Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Visualization, Business Analytics, Data Visualization Software, Business Intelligence, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Analysis, Data-Driven Decision-Making, Extract, Transform, Load, Analytics, Data Manipulation, Pandas (Python Package), Data Cleansing, Data Processing, SQL, Python Programming, Relational Databases
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Dashboard, Data Visualization Software, Data Visualization, Report Writing, Multimedia, Data Analysis, Creative Design, Management Reporting, Data Mapping, Data Security, Key Performance Indicators (KPIs), Target Audience
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Dashboard, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Business Transformation, Strategic Thinking, Strategic Leadership, Organizational Change, Team Leadership, Strategic Partnership, Entrepreneurship, Organizational Structure, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
University of Washington
Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Databases, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms
Mixed · Course · 1 - 3 Months