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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective)

    Skills you'll gain: Value-Based Care, Health Informatics, Care Coordination, Analytics, Health Care Administration, Data Analysis, Interoperability, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient-centered Care, Telehealth, Predictive Modeling, Data Sharing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Model Evaluation, Data Presentation, SQL, Plot (Graphics), Databases, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of London

    Probability and Statistics: To p or not to p?

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Visualization, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Sampling (Statistics), Risk Modeling, Statistical Inference, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: Responsible AI, Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Text Mining, Microsoft Development Tools, Unsupervised Learning, Cloud Deployment, Data Storage Technologies, Natural Language Processing, Continuous Deployment, Computer Vision, Cloud Computing, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    689 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Data Engineering

    Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Warehousing, Change Control, DevOps, Cloud Development, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Software Development Tools, Stored Procedure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    304 reviews

    Beginner · Professional Certificate · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business English: Capstone Project: University of Washington
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective): Columbia University
  • Applied Data Science with R: IBM
  • Probability and Statistics: To p or not to p?: University of London
  • Building AI Cloud Apps with Microsoft Azure: Microsoft
  • The Role of the Media : IESE Business School
  • Complete Executive Leadership: Starweaver
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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