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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement

    2.9
    Rating, 2.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Data Literacy, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    892 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills, Rapport Building, Product Demonstration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create Interactive Dashboards with Streamlit and Python

    Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Science, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    400 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Scalability, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
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    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Interpersonal Communication for Engineering Leaders

    Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    625 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data Integration and Processing

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), SQL, PostgreSQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Blogging Course: Simplilearn
  • Data Analysis and Interpretation: Wesleyan University
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Create Interactive Dashboards with Streamlit and Python: Coursera
  • Machine Learning: Classification: University of Washington
  • Data Visualization with Advanced Excel: PwC
  • Interpersonal Communication for Engineering Leaders: Rice University
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Advertise and grow your business on Facebook with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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