Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics
Beginner · Specialization · 3 - 6 Months

Red Hat
Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Computer Programming, Statistical Programming, Web Development, Scripting, Scripting Languages, Development Environment, Text Mining, Software Installation
Intermediate · Course · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours
Northeastern University
Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, Health Administration, Process Mapping, Care Management, Patient Safety, Quality Improvement, Patient-centered Care, Business Analytics, Performance Measurement, Health Policy, Medicaid, Predictive Analytics
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Sales Enablement, Sales Pipelines, Data Management, Business Process, User Accounts, Customer Relationship Management (CRM) Software, Sales Development, Stakeholder Engagement, Customer Engagement, Dashboard, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Digital Transformation, Cloud Computing Architecture, SAP S/4HANA, Cloud Computing, System Design and Implementation, SAP Applications, Cybersecurity, ABAP RESTful Programming Model (RAP), Software As A Service, Enterprise Architecture, Enterprise Resource Planning, Analytics, Business Technologies, Customer experience strategy (CX), Data Science, Microservices, Business Analysis, Application Development
Beginner · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Business Strategy, Organizational Effectiveness, Strategic Decision-Making, Organizational Leadership, Innovation, Knowledge Transfer, Emerging Technologies, Influencing, Persona (User Experience)
Mixed · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months