Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of Colorado Boulder
Skills you'll gain: Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Data Preprocessing, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation
Beginner · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Performing Arts, Self-Awareness, Verbal Communication Skills, Analytical Skills, Creativity, Communication, Adaptability
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Educational Materials, Web Content Accessibility Guidelines, Disabilities, Adaptive Equipment, Instructional Design, Differentiated Instruction, Education Software and Technology, Case Studies, Curriculum Development, Student Support and Services, Diversity Awareness, Higher Education
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Interactive Learning, Developing Training Materials, Game Design, Education Software and Technology, Infographics, Content Creation, Digital pedagogy
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Change Management, Organizational Structure, Business Transformation, Organizational Effectiveness, Business Strategy, Organizational Leadership, Political Sciences, Strategic Decision-Making, Technology Strategies, Innovation, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Process Capability, Team Management, Statistical Process Controls, Exploratory Data Analysis, Six Sigma Methodology, Probability & Statistics, Process Analysis, Statistical Analysis, Lean Six Sigma, Process Mapping, Correlation Analysis, Data Collection, Regression Analysis, Process Improvement, Quality Improvement, Business Process, Graphing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, Social Media, User Accounts, Design, Creativity
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Generative AI, Prompt Engineering, Course Development, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy
Beginner · Course · 1 - 4 Weeks