Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Warehousing, Data Integration, Data Processing, Enterprise Application Management, Performance Tuning, Data Manipulation, Data Analysis, Distributed Computing, Data Import/Export, SQL, Data Transformation
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Artificial Intelligence, AI Enablement, Jupyter, Healthcare Ethics, Health Informatics, Healthcare Industry Knowledge, LLM Application, Machine Learning, Deep Learning, Machine Learning Software, MLOps (Machine Learning Operations), Statistical Machine Learning, AI Product Strategy, Model Evaluation, Convolutional Neural Networks, Data Preprocessing, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis
Intermediate · Specialization · 1 - 3 Months
University of London
Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Applied Machine Learning, Data Preprocessing, Machine Learning
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting
Mixed · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Collection, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Visualization Software, Data Transformation, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours