Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Generative AI Agents, Online Advertising, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Model Evaluation, Supervised Learning, Generative Model Architectures, AWS SageMaker, Recurrent Neural Networks (RNNs), Unsupervised Learning, Data Preprocessing, Large Language Modeling, Time Series Analysis and Forecasting, LLM Application, Applied Machine Learning, Deep Learning, A/B Testing, Transfer Learning, Python Programming, Machine Learning, Data Analysis, AWS CloudFormation, AI Personalization
Intermediate · Specialization · 3 - 6 Months
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Business Process Management, Data Warehousing, Performance Measurement, MicroStrategy, Business Analytics, Dashboard, Data Visualization Software, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Reporting, Data Analysis, Six Sigma Methodology
Mixed · Course · 1 - 3 Months
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Cleansing, Statistical Analysis, Data Processing, Data Preprocessing, Data Integration, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Business Reporting, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Interviewing Skills, LinkedIn, Presentations, Performance Improvement, Performance Analysis
Advanced · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment
Mixed · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Store, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Apache Hadoop, Relational Databases, Apache Spark, Data Lakes, Databases, SQL, NoSQL, Data Security, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
Beginner · Course · 1 - 4 Weeks