Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Care Administration, Business Valuation, Fundraising
Build toward a degree
Beginner · Course · 1 - 4 Weeks

The University of Sydney
Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights
Intermediate · Course · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Vocabulary
Mixed · Course · 1 - 3 Months

Princeton University
Skills you'll gain: Graph Theory, Data Structures, Algorithms, Theoretical Computer Science, Operations Research, Computational Thinking, Computer Programming, Network Routing, Java Programming, Linear Algebra
Intermediate · Course · 3 - 6 Months

Board Infinity
Skills you'll gain: Mindfulness, Stress Management, Composure, Personal Development, Emotional Intelligence, Resilience, Self-Awareness, Mental Health, Mental Concentration, Respiration, Physiology, Neurology
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Integration Testing, Artificial Intelligence, Application Programming Interface (API), Software Design Patterns, Security Controls, Customer Data Management, Analytics, Data Security
Advanced · Specialization · 1 - 4 Weeks
IE Business School
Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours