Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Johns Hopkins University
Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, User Centered Design, Ideation, User Interface (UI), Qualitative Research, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics, Statistical Analysis
Mixed · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour, Cultural Responsiveness, International Relations
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing, Data Quality
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Product Development, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Consumer Behaviour, Product Design, Environmental Issue, New Product Development, Innovation, Design Thinking, Market Opportunities, Business Strategies, Customer Analysis, Market Research, Business Development, Value Propositions, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment
Intermediate · Guided Project · Less Than 2 Hours