• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • K

    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Strategy, Strategic Marketing, Market Analysis, Product Lining, New Product Development, Portfolio Management, Case Studies, Cash Flows, Portfolio Risk, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building and Optimizing AI Models

    Skills you'll gain: Model Optimization, Feature Engineering, Model Training, Applied Machine Learning, Machine Learning Methods, Fine-tuning, Machine Learning Algorithms, Deep Learning, Supervised Learning, Transfer Learning, Model Evaluation, Data Structures, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Algorithms, Machine Learning, Artificial Neural Networks, Convolutional Neural Networks, Network Architecture, Performance Testing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Personalized Campaigns, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Métodos de casos para decisiones estratégicas

    Skills you'll gain: Case Studies, Critical Thinking, Critical Thinking and Problem Solving, Recognizing Others, Decision Making, Research, Problem Solving, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Cooperation, Collaboration, Team Oriented, Proposal Development

    Beginner · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    النماذج المتعاقبة

    Skills you'll gain: Recurrent Neural Networks (RNNs), Deep Learning, Natural Language Processing, Artificial Neural Networks, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    비즈니스와 사회의 글로벌 트렌드

    Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Global Marketing, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Market Opportunities

    Mixed · Course · 1 - 4 Weeks

  • C

    Check Point Software Technologies Ltd.

    Check Point Jump Start: Quantum Management

    Skills you'll gain: Threat Management, Threat Detection, Security Controls, Cyber Security Policies, Intrusion Detection and Prevention, Network Troubleshooting, Identity and Access Management, Firewall, Security Management, Vulnerability Management, Cryptographic Protocols, Infrastructure Security, Network Administration, Public Key Infrastructure, Cloud Management, Active Directory, System Configuration, Software Installation, Package and Software Management, Command-Line Interface

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Breach From Within: Introduction to Insider Risk and Threats

    Skills you'll gain: Risk Management Framework, Threat Management, Cyber Risk, Risk Management, Security Management, MITRE ATT&CK Framework, Security Awareness, Operational Risk, Risk Analysis, Business Risk Management, Human Factors (Security), Safety Culture, Risk Mitigation, Industrial and Organizational Psychology, Infrastructure Security, Threat Detection, Cyber Security Strategy, Cyber Security Policies, Organizational Leadership, Organizational Effectiveness

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI and Health: Future Perspectives and Transformations

    Skills you'll gain: Precision Medicine, Sports Medicine, Athletic Training, Rehabilitation, Responsible AI, Data Ethics, Injury Prevention, Augmented and Virtual Reality (AR/VR), AI Personalization, Health Systems, Exercise Science, Health Technology, Artificial Intelligence, Emerging Technologies, Healthcare Ethics, Machine Learning, Human Machine Interfaces, Predictive Modeling, Risk Management, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    DeFi Introduction: Decentralized Finance With Cryptocurrency

    Skills you'll gain: Blockchain, Loans, FinTech, General Lending, Lending and Underwriting, Banking, Financial Services, Digital Assets, Financial Systems, Financial Trading, Market Liquidity, Investments, Transaction Processing, Automation

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Unlock Product Insights: Analyze and Evaluate

    Skills you'll gain: Analytical Skills, Analysis, Data Preprocessing, Data Analysis, Model Evaluation, Analytics, Regression Analysis, Classification And Regression Tree (CART), Strategic Decision-Making, Business Analytics, Decision Making, Predictive Modeling, Classification Algorithms, Statistical Modeling, Logistic Regression, Decision Tree Learning, Research, Investigation, Quantitative Research, Scientific Methods

    Intermediate · Course · 1 - 4 Weeks

1…389390391…412

In summary, here are 10 of our most popular market research courses

  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • Building and Optimizing AI Models : Coursera
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Métodos de casos para decisiones estratégicas: Universidades Anáhuac
  • النماذج المتعاقبة: DeepLearning.AI
  • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
  • Check Point Jump Start: Quantum Management: Check Point Software Technologies Ltd.
  • Breach From Within: Introduction to Insider Risk and Threats: University of Maryland, College Park
  • User DNA: Crafting Personas & Journey Maps in Miro: Coursera
  • AI and Health: Future Perspectives and Transformations: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok