Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Data Persistence, Event-Driven Programming, HTML and CSS, Web Applications, Front-End Web Development, Semantic Web, Javascript, Web Content Accessibility Guidelines, Data Storage Technologies, Application Security, User Interface (UI), Data Validation
Beginner · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution, Calculus
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization
Beginner · Course · 1 - 3 Months

Skills you'll gain: PySpark, Apache Spark, Apache Hadoop, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Distributed Computing, Data Analysis Expressions (DAX), Data Storage, Data Transformation, SQL, Data Manipulation, Performance Tuning
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Business Modeling, Proposal Development, Value Propositions, Target Audience, Presentations
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), User Research, User Feedback, Customer Insights, Analysis
Intermediate · Course · 1 - 4 Weeks