Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
Intermediate · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cloud Storage, Database Management, Cloud Platforms, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Plot (Graphics), Data Visualization, Large Language Modeling, Text Mining, Retrieval-Augmented Generation, Data Visualization Software, Data Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing, Data Preprocessing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
Intermediate · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: International Relations, International Finance, Global Marketing, Economics, Economic Development, Public Policies, Culture, Socioeconomics, Intercultural Competence, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Development Environment, Web Analytics and SEO
Beginner · Course · 1 - 3 Months